The 4 Cs of Business
COLOR
How vibrant is your business? Not in literal color, but in personality, messaging and imagery. Are you memorable or forgettable?
CLARITY
How clear are your products or services? Do your clients and customers immediately understand your services and the results you provide?
Who is your target customer? Who definitely is not?
CUT
How well are your services executed? Do you consider yourself in the top 1% of your industry?
CARAT WEIGHT
How big is your vision? What is your potential? Can you look beyond tomorrow into next year or five years from now? Will you still be timeless?